Plymouth Fury

Playboy Nov. 1967

     I found it amusing that this ad for the '68 Fury touts its "massive" stature and that it's the heaviest car out there... things that are considered negatives in today's green world of lightweight materials and fuel efficiency.

Ad text:
This is the 1968 Plymouth Fury.
     It's still long. And low. And wide. But now, it's even more beautiful.
The front end is more massive.
So is the back end.
And in profile, no car in its class looks anywhere near as luxurious. Because of good, clean design.
And the beat goes on.
Inside, our stylists kept Fury's options from looking "added on."
The new automatic speed control is on the turn signal lever.
The new air conditioning outlets are integrated with the instrument panel.
The new stereo tape system is blended with the radio.
To us, neatness counts.
And the beat goes on.
Fury has the biggest standard V-8 in its class.
And the biggest brakes.
And the biggest trunk.
It's also the heaviest. And the most solid.
And the beat goes on.