The Men's Store

Playboy Jan. 1969

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     What do you do if you're a traditional kind of guy who wants to wear a dressy-type dress shirt, sans button-down collar?
     You wear a collar-pinned shirt, if you can find one.  And now, for the first time in a long time, you can find one.
     In The Men's Store.
    We've brought back the collar pin because we had the idea it could become a tradition with our Cape collar, French cuffs, and our colors - green, gold, blue, and white.
    And it looks like we had the right idea.
    Incidentally, we had another idea about collars. We call it the "C-Band Collar."  "C" being for contour.  And the idea being to contour the collar so it follows the natural slope of your neck.  So naturally the whole collar fits better and feels more comfortable.
    As for the fabric, it's a Perma-Prest blend of polyester and cotton, with soil release so everything comes out in the wash except the color and its forever-new look.
    You just won't find a more comfortable, traditionally dressy-type dress shirt anywhere, at any price.
    Especially at under $7.
    Coordinating ties under $5.  Charge a bunch on Sears Revolving Charge - at any of over 2,500 Sears, Roebuck and Co. locations.