Panasonic Record Player

Playboy Jan 1969

Ad text:
Anyone who tell you he can save you money on stereo isn't doing you any favors. Because when you save yourself some money, you lose yourself some stereo.

That's why the price of our new compact system is going to leave you feeling a little bit queasy. Is it too low?  How can we do it?  Where'd we cut corners? What'd we cut out?

Not a thing.
So even if you don't feel good about the price, feel good about the elevator that raises the turntable when you raise the lid.  And hides it away when you lower it. Dustproof. And compact. 

So you don't have to put out an extra $15 or so on a dust cover.

Feel good about the visual meters that let you see where you're setting the treble, bass and volume controls for FM and AM radio or phonograph.  

Check out a gizmo called FET found only on the most expensive high-fidelity instruments.  It pulls in distant stations and makes sure you only get one at a time. That should lift your spirits a bit.

And the speaker system. Two beautiful walnut cabinets with 4 acoustic speakers. Two 7-inch woofers and two 2 1/2 inch tweeters.

You'll see how much better you feel when you examine the balance control that lets you adjust the amount of sound in each speaker for stereo perfection.  And the FM stereo selector that automatically selects only stereo stations. And the AFC switch that gives you drift-free reception on FM.  And the Stereo Eye that tells you whether you're listening to stereo or not. And the jacks that let you play your tape recorder, TV, short-wave tuner or movie projector through a high-fidelity system.

See how you feel about the receiver.  Even the back is finished. And the black-out glass that hides all the dial numbers when the set's not in use.

Ask any dealer we permit to carry the Panasonic line to show you the Princeton, Model SG-999.  now that you know what you're buying, it won't take courage to pay less.