Borzoi Vodka

Playboy Nov. 1968

Beefeater Gin

Playboy Nov. 1968

Beefeater Gin

Playboy Nov. 1967

Smirnoff Vodka

Playboy Nov. 1967

Antique Bourbon

Playboy Oct.  1968

I was initially surprised by this ad; it looks a lot more modern than '68. 

I could have believed this was in the 90's.

Old Crow

Playboy Sept. 1964

Wow.  Andrew Jackson and Daniel Webster.  Ladies and gentlemen, this here is the liquor of the President of the United States and champion of all things manly, as well as that of the progenitor of modern English and standardized spelling.  Buy now, or regret it forever.

Teacher's Scotch

Playboy Sept. 1964

     I'm actually a fan of Teacher's.  And marketing jokes aside, a few (3-5) drops of water actually does appreciably change the flavor of a scotch, usually for the better.

Ronrico Rum

Playboy Sept. 1966

 Enjoy this picture of a girl in a sweater drinking out of a coupe.  And not listening to John Philip Sousa.

Fundador Brandy

Playboy Jan. 1969

     Read the ad text.  Just... just read it.  This must be the Brandy of Knowledge of Good and Evil, based on the story told therein.

Gilbey's Vodka

Playboy Sept. 1966

     I've tried Gilbey's, and I do have to say that it's a pretty decent vodka for the price.  It's priced a step above Aristocrat and a little below Absolut, so for the money it's a good buy.  Still, I don't think I'd take it over vodkas that have actual Russian on the bottles.

Colt 45

Playboy Jan. 1969

This quick and to-the-point ad showcases everyone's favorite malt liquor.  Of course, by everyone I mean "every hobo."  I'm not sure I've seen Colt 45 in anything other than a 40oz., but apparently cans are still available.  So "sixy."  Get it?

I.W. Harper

Playboy Jan. 1969

Here we have I.W. Harper bourbon, a brand which I've never heard of before.  Does anyone know if it's still available?

Grant's 8

Playboy, Jan. 1969

The first advertisement to kick off this blog!  We start with a libation: Grant's 8 scotch.  I found this ad to be interesting because it employs a strategy that you don't often see in advertising today: telling you not to buy it.  This is a pretty common strategy in the 60's-70's, based on the ads I've seen.  Keep following this blog, and you'll probably see some more examples of it too.