National Premium

Playboy Nov. 1968

Prior Beer

Playboy Nov. 1968

Miller Beer

Playboy Nov. 1968

Country Club Malt Liquor

Playboy Nov. 1968

Lowenbrau

Playboy Nov. 1968

Budweiser

Playboy Nov. 1968

Schlitz

Playboy Sept. 1968

Miller High Life

Playboy Oct. 1968

National Premium Beer

Playboy Oct. 1968

Falsttaff - The Thirst Slaker

Playboy Oct. 1968

Michelob Beer

Playboy Nov. 1967

Ballantine Ale

Playboy Oct. 1968

Happy Memorial Day with Budweiser

Playboy Oct. 1968

On this barbeque-y holiday, a lot of people are relaxing with a beer.  So here's a Budweiser ad.

Champale

Playboy Sept. 1964

Yet another low-quality brew touting itself as Champagne...  

And this one even has a tacky name to go with it.

Falstaff Beer

Playboy Nov. 1967

Check out those old-style pop tabs.  

... and how come an empty can still has condensation on the outside?  

Schlitz

Playboy Jan. 1969

I don't always drink Schlitz, but when I do, it's because I ran out of real beer to drink.  It's hilarious to me that beer/liquor we consider sub-par or bottom-shelf nowadays is advertised as premium-grade product in the 60's and 70's.

Lowenbrau, and bad pairing choices.

Playboy Sept. 1964

Now, see, I've had both Lowenbrau and champagne, and they don't taste at all alike.  So, no, try at least getting another light beer.  Champagne will give you a headache if you're following beer.  Pshh.  Amateurs.

At least they aren't emphasizing how expensive Lowenbrau is.

Budweiser and Checkers

Playboy Nov. 1967

     Solid logic, Bud.  Solid.

     What I want to know is, why do beer ads in the 60's all showing beer in wine/champagne glasses?  or goblets, as the case may be?  Were pints not in style then?  Whats the deal?

     Also, is Budweiser still aged in beechwood?  What does that add to the beer that other processes do not?

Colt 45

Playboy Jan. 1969

This quick and to-the-point ad showcases everyone's favorite malt liquor.  Of course, by everyone I mean "every hobo."  I'm not sure I've seen Colt 45 in anything other than a 40oz., but apparently cans are still available.  So "sixy."  Get it?

Lowenbrau

Playboy Oct. 1968

Champagne is typically pretty expensive, soooo... Lowenbrau is a pretty expensive beer?  Is that really how they want to represent this?  Am I missing something here?