Lowenbrau

Playboy Nov. 1968

Lowenbrau, and bad pairing choices.

Playboy Sept. 1964

Now, see, I've had both Lowenbrau and champagne, and they don't taste at all alike.  So, no, try at least getting another light beer.  Champagne will give you a headache if you're following beer.  Pshh.  Amateurs.

At least they aren't emphasizing how expensive Lowenbrau is.

Lowenbrau

Playboy Oct. 1968

Champagne is typically pretty expensive, soooo... Lowenbrau is a pretty expensive beer?  Is that really how they want to represent this?  Am I missing something here?