Tiparillo and the Librarian

Playboy Oct. 1968

Some ads I presume must have only run in certain magazines, because this cigarette ad seems to be giving me advice on how to get already-nude women to stop covering themselves with literature.  A situation I doubt many Popular Mecahnics readers find themselves in.

Ad text:
Should a gentleman offer a Tiparillo to a librarian?
She'll read anything she can get her hands on.  From Medieval History to How-To-Build-a-24-Foot-Iceboat. Loves books.  Loves new ideas.
Okay.  No doubt, she's seen the unusual, slim Tiparillo shape.
She's been intrigued by the neat white tip.  She may even know that there are two Tiparillos.  Regular, for a mild smoke.  And new Tiparillo M with menthol, for a cold smoke.
Your only problem is which to offer.
P.S. If she accepts your Tiparillo, remember to fumble with the matches until she decides to light it herself.  That way, she'll have to put down the book.