4711 Cologne

Playboy Sept. 1964

     Now, I've not heard of 4711 cologne, but a quick google search revealed that it's still made and sold.  It's an impressive thing to have successfully sold a formula for 172 years (now 222 years).

If you want to learn more, check out the wikipedia article.
Ad text:   4711's original secret formula goes back to 1792.  It's been Europe's classic all-around cologne ever since.  But lately, more and more men have been using 4711 after showering.  They like its tingling, bracing, invigorating feeling.  They like its unique crisp scent too. (4711 isn't a perfumed cologne; it's the refreshant cologne.  Its scent refreshes, yet never lingers. So both men and women can use it after a bath or shower, or now and then throughout the day.)  Something else about 4711 has caught on: More men than ever are using it as an after shave bracer.  For a 172-year-old idea, it's unusually refreshing.