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Playboy Oct. 1968 |
Volkswagen is one of the only companies that makes self-deprecation cute.
Other ads I've commented on come off as pretentious or confusing. Here, however, VW simply states that the Beetle is - yet again - the same as it always had been. It's one of the only cars that's been marketed as ugly as if it were a good thing.
Ad text: Beautiful. It's not any longer. It's not any lower. And it's not any wider. The 1969 Volkswagen. 13 improvements. Ugly as ever. Beautiful. Just beautiful.
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