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| Playboy Jan. 1969 |
$250 is what it would cost you to buy this watch, price adjusted for inflation.
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Something that's supposed to go all the time, like a watch, should be run by something that goes all the time. Like electricity.
The Electric Timex runs that way. It runs for a year on a single tiny energy cell. At the end of the year you just replace the energy cell, and the watch has the energy to run for another year.
It runs without winding. It has no mainspring. Not even a winding stem. It is shock-resistant. Waterproof. Dustproof.
And yet for all its advantages, the Electric Timex costs about the same as a medium priced wind-up watch. (even the calendar model is only $45.) Who could ask for anything less?
More people buy TIMEX than any other watch in the world.
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